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Shopify merchant choosing between Ahrefs and SEMrush for SEO - Pielab thumbnail.

Ahrefs vs SEMrush: Comparison for Merchants in need

Ahrefs vs SEMrush: Comparison for Merchants in need

In terms of most effective tools for keyword research and planning, many of you have heard of two most popular SEO tools: Ahrefs and SEMrush. If you are confused about the differences between Ahrefs vs SEMrush so you can decide to utilize a suitable one, you have come to the right place. This article will…

business storytelling for shopify merchants

How Business Storytelling Builds Trust and Loyalty for Shopify Businesses

How Business Storytelling Builds Trust and Loyalty for Shopify Businesses

In today’s crowded ecommerce space, standing out takes more than great products and polished design. Shopify merchants need to form genuine connections with their audience to thrive. One of the ways to build this connection is with business storytelling. Business storytelling helps Shopify businesses earn trust, build emotional connections, and encourage customer loyalty. Instead of…

Shopify Structured Data

Shopify Structured Data: Why and How To Add It 

Shopify Structured Data: Why and How To Add It 

Ever wonder how some Shopify stores get rich snippets—like product seeding, ratings, price, or stock status, Shopify structured data—right on Google search results? The secret lies in structured data. In this article, we’ll break down what structured data is, why it’s important for your store’s SEO, and how to add it to your Shopify site…

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7 Useful Website Copywriting Tips for Better Conversion

7 Useful Website Copywriting Tips for Better Conversion

  As a business owner, you have put up content on your site to attract buyers but you barely got traffic or sales? Let’s switch up the content game for your site with website copywriting.    Website copywriting is one of the most essential elements for online business success. A compelling and well-structured content from…

Backlinks For Ecommerce (2)

The Ultimate 10-step Keyword Research Checklist For SEO Success

The Ultimate 10-step Keyword Research Checklist For SEO Success

If you want to improve your website’s visibility on Google, mastering keyword research is essential. Keywords help you understand what your audience is searching for and allow you to create content that can secure higher ranking on search results. That’s why every successful SEO strategy begins with a solid keyword research checklist. This simple guide…

5 differences

Google Analytics vs Google Tag Manager: 5 Essential Differences

Google Analytics vs Google Tag Manager: 5 Essential Differences

Google provides a lot of tools for merchants to optimize their SEO and appear higher on search engines. However, if merchants don’t hold enough knowledge about the tools, they can be confused and unsure about their functions and how they can help with their SEO. Today, in this article, we will explore the differences between…

Customer loyalty and Retention

Customer Loyalty and Retention Tips to Strengthen Long-Term Relationships

Customer Loyalty and Retention Tips to Strengthen Long-Term Relationships

Customer loyalty and retention are critical for long-term success in the eCommerce business. Customers will switch if they don’t feel valued or satisfied. Many merchants focus on gaining new customers but overlook retaining existing ones. This can mean missing out on the benefits that loyal customers bring as they will spend more, recommend the brand,…

Shopify Hydrogen

Shopify Hydrogen Theme: The Future of Headless Storefronts and SEO Strategy

Shopify Hydrogen Theme: The Future of Headless Storefronts and SEO Strategy

E-commerce has undergone a dramatic shift in recent years. Customers no longer tolerate slow websites or clunky interfaces. Search engines like Google reward websites that are fast, responsive, and technically sound. Traditional Shopify themes — though reliable — are often limited in flexibility and performance. Enter Shopify Hydrogen: a headless, React-based storefront framework designed for…

what is product seeding

Product Seeding in 2025: From Gift to Lasting Sales

Product Seeding in 2025: From Gift to Lasting Sales

Product seeding is a marketing approach in which brands provide free products to influencers, creators, or potential supporters without asking for payment or a promise of promotion. The aim is to generate genuine interest, inspire organic content, and create authentic word-of-mouth excitement among their audience. Its positive results will bring sales to your business. By…

Shopify Migration (3)

5 Essential YouTube SEO Tools to Unlock Your Success

5 Essential YouTube SEO Tools to Unlock Your Success

In today’s digital age, Youtube is a significant online platform for almost all types of businesses. It attracts a large audience, with more 2.7 billion active users each month in 2025.   Therefore, it’s challenging to make your video outstanding with an exceptional method. As competition for viewers’ attention skyrockets, mastering Youtube SEO tool is important…