When it comes to SEO, getting traffic is good — but getting targeted traffic is better. That’s where long tail keywords make all the difference. Instead of broad, highly competitive terms, long tail keywords focus on specific, intent-driven search queries that are easier to rank for and more likely to convert.
In this guide, we’ll walk you through how to use long tail keyword generators effectively — from finding the right keywords to optimizing your content and ranking higher on search engines.
What Are Long Tail Keyword Generators?
Long tail keyword generators is a tool designed to help you discover niche keyword phrases that contain three or more words and target very specific search intent.
Instead of giving you just generic keywords like “headphones,” a generator can reveal searches like “best noise cancelling headphones for flying” — the kind of query a motivated buyer might type right before making a purchase.
Why Long Tail Keywords Matter?
1. High Intent = Higher Conversions
Long tail keywords often reflect users who are closer to making a decision. For example, someone searching for “affordable ergonomic office chair for back pain” knows what they want — and are more likely to buy.
If you’re a Shopify seller, targeting these can improve your Shopify conversion rate significantly.
2. Lower Competition
Compared to head terms, long tail keywords are easier to rank for, especially if your site is new or has lower domain authority.
They also support semantic keyword clustering, which improves topical relevance and boosts overall SEO performance.
3. Better SEO Focus
They help you create more targeted content, improve structured snippets visibility, and match Google’s evolving understanding of natural language queries.
How to Use Long Tail Keyword Generators Effectively
Here are proven strategies and tips for using long-tail keywords for your website.
1. Use the Keyword Magic Tool
Semrush’s Keyword Magic Tool generates thousands of long-tail keywords in seconds. It’s one of the best tools for performing long-tail keyword research.
The tool will quickly provide different variations of your seed keyword.
2. Perform Keyword Gap Analysis
Performing a keyword gap analysis can help you find long-tail keywords that your competitors rank for, but you don’t.
Long-tail SEO keywords your competitors are targeting are likely relevant to your business as well. Therefore, targeting those keywords with your own website makes sense.
Semrush’s Keyword Gap tool can uncover your competitors’ long-tail keywords.
Open the tool, add your domain and up to four competitors, then click “Compare.”
Along with their ranking position, search volume, and keyword difficulty, the tool will display the keywords that your competitors rank for.
Apply filters to narrow down your results to specific long-tail keywords:
- Search volume: Filter for keywords with lower search volume.
- KD %: Filter for keywords with low keyword difficulty.
- Position: Filter for keywords where your competitors rank in the first 20 positions.
Following the application of these filters, a list of long-tail keywords that you can use to target your own website will appear.
Long tail keyword generators by Platforms
When it comes to SEO, long-tail keywords are only effective if they’re applied correctly within your platform’s ecosystem. Whether you’re running your store on Shopify, Etsy, Wix, or WooCommerce, each platform has different levels of SEO flexibility — and that’s where choosing the right tool makes a difference.
Here are platform-specific tools that help you discover, optimize, and implement long-tail keywords effectively:
1. Shopify
Shopify gives merchants full control over on-page SEO, but optimizing long-tail keywords across products, blogs, and collections can be time-consuming without the right support.
SearchPie – Built-for-Shopify SEO App
A comprehensive SEO solution tailored for Shopify users:
- Suggests relevant long-tail keywords based on your product type.
- Allows one-click optimization for meta titles, descriptions, alt texts, and schema.
- Supports structured data like FAQ, Review, and Product snippets.
Plug in SEO
- Scans your store and alerts you about missing or underperforming SEO elements.
- Offers keyword suggestions.
2. Etsy
Etsy sellers compete in a saturated marketplace where generic keywords don’t stand out. Long-tail keywords can be the key to showing up in search.
eRank
A dedicated tool for Etsy SEO:
- Pulls real Etsy search data to suggest trending long-tail phrases.
- Evaluates competition and tag effectiveness.
Marmalead
Focuses on long-term keyword performance:
- Grades keywords based on real-world conversion potential.
- Helps refine titles, tags, and product descriptions based on Etsy shopper behavior.
3. Wix / WooCommerce
For sellers managing content-heavy sites or blogs, keyword optimization is more flexible — but still requires structured tools.
Wix SEO Assistant
Built into the Wix dashboard:
- Analyzes your content and suggests keyword improvements.
- Highlights long-tail opportunities across pages and blog posts.
Rank Math SEO (WooCommerce/WordPress)
A powerful plugin for WooCommerce:
- Offers on-page optimization, keyword focus analysis, and schema support.
- Recommends related long-tail keywords as you write product or blog content.
Conclusion
Using long tail keyword generators isn’t just about finding longer phrases — it’s about uncovering the exact terms your audience is actively searching for. These intent-driven keywords give you the power to create focused content, outrank competitors, and drive traffic that’s more likely to convert.
Whether you’re selling on Shopify, Etsy, or running a Wix/WooCommerce website, the right tool can help you generate, apply, and scale long-tail SEO strategies faster. From Semrush for research to SearchPie for Shopify optimization, choosing the right long tail keyword generators for your platform makes all the difference.
Now that you understand how to find and implement long-tail keywords across platforms, it’s time to turn insight into action — and let your SEO work smarter, not harder.