As eCommerce evolves, many growing businesses are turning to advanced solutions to keep up with demand and competition. The Shopify Plus Plan is designed for brands that want to scale faster, streamline operations, and deliver exceptional customer experiences. In this article, we’ll explore its key features, benefits, and how it can help you decide if upgrading to Shopify Plus is the right move for your store.
Shopify Plus plan: What to know
After a period of growth on Shopify’s standard plans, many businesses find they need more power and flexibility to keep scaling. That’s where an upgrade to the Shopify Plus plan comes in.
Shopify Plus is the enterprise-grade solution designed for fast-growing stores with higher demands. It expands on the core Shopify features with advanced automation, deeper customization, and tools built for global operations. Along with the flexibility of Shopify themes, it allows brands to design unique storefronts that reflect their identity while supporting performance at scale. Whether you’re moving up from a mid-sized store or managing multiple international brands, Shopify Plus provides the infrastructure and support to handle complex eCommerce needs seamlessly.
The plan is best suited for:
- High-growth enterprises that are scaling rapidly and need a platform that won’t slow them down.
- Brands expanding into new markets that require localization, multi-store management, and robust global infrastructure.
- Businesses with complex operations that depend on advanced automation, integrations, and custom workflows.
- Companies needing premium support from Shopify’s dedicated team, including priority 24/7 service and a Launch Engineer to guide implementation.
Whether you’re moving up from a mid-sized store or managing multiple international brands, Shopify Plus provides the infrastructure and support to handle complex eCommerce needs seamlessly.
Shopify Plus Plan: Pricing & Additional Fees
Shopify Plus Plan: Pricing Plan
Shopify Plus Plan is the enterprise-grade plan in Shopify’s ecosystem, with pricing that reflects its focus on high-growth and high-volume businesses. In short, while lower plans are built for small to mid-sized businesses, the Shopify Plus plan is tailored to enterprise merchants who need scalability, flexibility, and dedicated support to handle global operations and higher customer demands.
- The monthly cost: Starts at $2,300 on a 3-year term or $2,500 on a 1-year term.
- Unlike standard Shopify plans, Plus also allows for revenue-based pricing, where fees scale with your store’s turnover.
- Shopify often customizes the pricing package including reduced transaction fees when using Shopify Payments for merchants handling large transaction volumes.
This pricing structure is very different from Shopify’s lower-tier plans. Shopify Plus, on the other hand, removes these ceilings with unlimited staff accounts, a fully customizable checkout, advanced automation tools, and enterprise-level support.
Shopify Plus: Extra costs to expect
The monthly Shopify Plus Plan fee covers many core services, but it’s not the full story. Running a Plus store often involves extra costs for payments, shipping, services, apps, and customization. Factoring these into your budget helps avoid surprises and gives a clearer picture of your store’s true operating cost.
Shopify Plus Plan: Key features that set apart
Every Shopify plan comes with its own set of benefits for store owners, but as your business grows, so do your needs. For large enterprises or high-demand stores, the Shopify Plus plan offers advanced tools that go far beyond what the standard plans provide. Each of these differences can directly impact efficiency, scalability, and ultimately boost your sales. Let’s take a closer look at the standout features.
1. Unlimited staff accounts & advanced permissions
Managing a high-growth store often involves dozens or even hundreds of team members, from marketing specialists and customer support agents to developers and analysts. Shopify Plus Plan removes the ceiling on staff accounts, giving every team member the access they need. Even more importantly, it allows for granular permission settings, so sensitive data stays protected while each role gets the right level of control.
By contrast, Shopify’s lower-tier plans impose strict caps: 2 staff accounts on the Basic plan, 5 on the Shopify plan, and 15 on Advanced. For larger organizations, these limits can quickly create bottlenecks, forcing teams to share logins or cut corners on security. Plus eliminates this friction, enabling seamless collaboration at scale.
2. Fully customizable checkout (via Scripts & APIs)
The checkout process is the moment of truth in eCommerce. With Shopify Plus, merchants gain full control over the checkout flow using Shopify Scripts and Shopify APIs. This means you can:
- Customize discounts based on cart size or customer group.
- Adjust payment logic for specific regions or order types.
- Add branded design elements that match your store’s identity.
These options turn checkout from a rigid step into a conversion-boosting experience. Lower-tier Shopify plans, on the other hand, keep checkout almost entirely locked down, you can only make minor branding changes. That limitation can cost enterprise stores millions in lost revenue if they can’t adapt checkout to their customers’ needs.
3. Enterprise-grade automation (Shopify Flow & Launchpad)
Manual work might be manageable for a small shop, but at enterprise scale, it slows everything down. Shopify Plus solves this with two powerful automation tools:
Shopify Flow
Automates backend processes like tagging high-risk orders, routing inventory, or rewarding loyal customers.
- Fraud prevention: Tag and flag high-risk orders based on payment type, order value, or location so your team can review them before fulfillment.
- Inventory management: Automatically hide out-of-stock products from your storefront or route new orders to the correct warehouse.
- Customer loyalty: Send a personalized thank-you email or reward points when a customer spends above a certain threshold.
- Segmentation: Add customer tags (VIP, Wholesale, First-time buyer) that feed into your marketing tools for targeted campaigns.
Instead of relying on manual checks or external apps, Shopify Flow keeps operations consistent and scalable as order volume grows.
Shopify Launchpad
Lets you pre-schedule campaigns, product drops, or flash sales, ensuring promotions run smoothly without manual oversight.
- Campaign scheduling: Set start and end times for promotions, flash sales, or seasonal campaigns.
- Dynamic adjustments: Automatically apply discounts, update product visibility, and publish themes when an event goes live.
- Performance monitoring: Track results in real-time dashboards while the campaign runs.
- Safe rollbacks: End an event automatically and restore your store to its pre-event state, preventing leftover discounts or design changes from causing confusion.
This tool is especially valuable for stores running Black Friday/Cyber Monday sales, limited-edition product drops, or international launches, where a single error could cost millions in revenue.
On lower-tier Shopify plans, these tools aren’t available. Store owners must either manage workflows manually or pay for third-party apps, which often lack the deep integration and reliability of Shopify’s own automation features.
4. Built-in B2B & Wholesale selling
For brands selling to both consumers and businesses, managing B2B operations can be tricky. Shopify Plus includes dedicated wholesale features, such as:
- Custom price lists tailored to specific customer groups, such as VIP buyers, distributors, or regional partners, allowing you to manage pricing strategies without creating duplicate products.
- Advanced bulk ordering capabilities that simplify large purchases, enabling wholesale clients to quickly add high-volume items to their cart and reducing friction in the buying process.
- Dedicated wholesale storefront seamlessly connected to your main site, so you can manage B2B and B2C operations together while offering separate experiences for different audiences.
This makes it easy to serve wholesale clients alongside retail customers without duplicating work. Standard Shopify plans don’t include B2B functionality but on external apps or manual processes, which often create inefficiencies and sync issues.
5. Priority support with launch engineer
Scaling a large store requires reliable guidance and fast problem-solving. Shopify Plus merchants receive priority 24/7 support, ensuring issues are resolved quickly. Even more valuable is the inclusion of a dedicated Launch Engineer during onboarding, who helps configure integrations, set up systems, and customize workflows tailored to your business.
While all Shopify plans come with support, lower-tier users share general queues and don’t have access to this personalized level of service. For enterprise merchants handling thousands of orders a day, the difference between general support and a dedicated engineer can be critical to keeping operations running smoothly.
Final thoughts
Whether you’re running a rapidly growing mid-sized store or managing multiple international storefronts, the Shopify Plus Plan delivers the infrastructure, automation, and customization needed to scale with confidence. And by combining Shopify Plus with powerful SEO tools, you’ll not only build a stronger site but also get it in front of the right audience.
Consider your store’s growth goals, evaluate your technical needs, and choose the right combination of platform and apps to take your eCommerce success to the next level.
Table of Contents