Link Equity in SEO: A Complete Guide to Keep it Flow

In SEO, when a well-known, trusted website links to your page, search engines see that as a sign of credibility and reward your page with better chances of ranking higher

This kind of linkage is called link equity, and it plays a key role in how search engines decide which pages deserve the spotlight. This guide will walk you through everything you need to know to keep your link equity flowing in the right direction.

What is link equity?

Link equity is the value or authority that one webpage gives to another page through a hyperlink. If a popular or trusted site links to your page, search engines see your page as more trustworthy, which can help it rank higher.

How link equity affects seo

1. Page Rankings: Pages receiving more links are perceived as more authoritative, improving their rankings in search engine results.

2. Content Discoverability: Links help search engines discover new pages, boosting their chance of being indexed and ranked.

3. User Navigation: Proper internal linking ensures users (and crawlers) can navigate your website efficiently, which indirectly enhances SEO performance.

Types of link equity

1. Dofollow Links

These links pass links from one website to another. Dofollow links are the most common type used in backlink building.

2. Nofollow Links

In contrast, nofollow links do not pass links. These links instruct search engines not to consider them for ranking purposes. While they don’t boost SEO rankings, they can still drive traffic.

3. Internal Links

Internal links are the bridges within your website. They connect one page to another, allowing search engines to understand which pages are most important while passing link equity along the way. For visitors, these links also act as a guide, making your site easier to explore and navigate.

How to optimize link equity?

Here are some tips for optimizing links on your website:

1. Build backlinks from trusted sources

Aim to acquire links from authoritative websites recognized in your industry. Blog posts, forums, or product reviews on reputable websites can significantly boost value.

2. Use optimized anchor text

Anchor text should describe the linked content clearly. Using relevant, descriptive anchor text can improve click-through rates and boost value.

3. Create high-quality content

Engaging, high-quality content is crucial for attracting backlinks. Great content naturally earns links from other websites.

4. Check and fix broken links

Broken links can harm user experience and reduce your website’s SEO value. Regularly monitor and remove broken links from your website.

To simplify these tips without investing much time and effort, you can consider using some SEO apps.

Tools for link equity optimization

1. Ahrefs

Ahrefs is a comprehensive SEO tool designed to help businesses and digital marketers improve their website’s search engine performance. Known for its powerful backlink analysis and keyword research capabilities, Ahrefs has become one of the most trusted tools in the SEO industry.

 

Ahrefs provide users with detailed insights into backlink analysis, keyword research, and overall website performance.

2. SearchPie: SEO, Speed & Schema

SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for link equity in SEO: optimize anchor text, AI content creation, broken links management,…

Among them, the most remarkable feature is Backlinks as it can help you to gain not only link equity but also domain authority, page authority and even traffic coming from backlinks.

After installing the app, you can go to the Google Authority > Backlinks and then choose the Analytics tab to first check your overall backlinks’ status.

To check if there is any store you wish to submit articles to and exchange backlinks on your store website, please go to the Requests section for further check. You should check their DA, total backlinks, and view their draft articles carefully before deciding to reject or publish their articles on your website.

Mistakes to avoid in link equity optimization

SEO practitioners often make these mistakes:

• Focusing solely on quantity: Chasing a high number of backlinks without considering their quality.
• Ignoring link placement: Overlooking the impact of link placement on its value.
• Neglecting content quality: Poor content fails to attract valuable backlinks and link equity

To fix this problem, Shopify merchants should focus on quality of backlink instead of quantity, and balance types of links. Especially, remember that the final purpose of publishing link equity is to attract organic traffic and increase page ranking, so you need to keep users on the website for as long as possible. And to attain it, the best method is high content quality.

Summary

Focusing on link equity, you can add value in your SEO strategy. By understanding how links flow and implementing strategies such as acquiring high-quality backlinks, optimizing internal links, and maintaining a clean link profile, you can maximize the value of your site.