Google Shopping was introduced in 2002 and has since become a powerful channel for showcasing products, attracting high-intent buyers, and driving sales across the Google ecosystem. However, succeeding with Google Shopping isn’t just about uploading your products—it requires constant optimization. While some businesses at a bigger scale choose Google Shopping management agency to leverage their…
Categories
Latest Blogs
What is Product Optimization? Product optimization is the process of refining and improving a product to make it more valuable to current users and more attractive to new ones. The specifics of the process vary. But generally, product optimization involves researching customer needs and preferences, analyzing data, assessing existing features, creating prototypes, and testing them…
What is customer profile management? A customer profile is all the relevant information and data that you’ve captured for a customer, including the key interactions they have had with your brand. This includes both operational data and experiential data, such as: Demographic data with basic details such as age, location, job role, income etc. Psychographic…
If you’re a Shopify store owner, you’ve probably asked yourself: how to market a Shopify store without draining your budget? The good news is, in 2025, there are more free tools and tactics than ever to build brand awareness, drive traffic, and boost conversions — without spending a dime. In this guide,…
What is omnichannel messaging? Omnichannel messaging is a customer-focused strategy that unifies all communication channels onto a single platform. This enables brands to synchronize data across various channels and see and reply to conversations. Businesses can send messages from various channels (such as web chat, SMS, and social media) in one place with omnichannel messaging…
When launching an online business, selecting the right Shopify plan is one of the first—and most important—decisions you’ll make. For new sellers, Shopify offers two budget-friendly options: the Shopify Starter Plan and the Shopify Basic Plan. Both cater to early-stage entrepreneurs, but they differ greatly in terms of functionality, scalability, and long-term potential. This article…
As your ecommerce business grows, managing high order volumes, expanding internationally, and streamlining operations become critical. That’s when many brands choose to migrate to Shopify Plus—Shopify’s enterprise-grade solution designed for high-growth, high-volume businesses. With advanced automation, multi-store management, B2B support, and custom checkout control, Shopify Plus helps brands scale faster and smarter. This guide walks…
What is Shopify Plus, and why are more high-growth businesses turning to it? As your brand matures, basic ecommerce tools might no longer cut it. Shopify has long been the go-to platform for launching online stores, but scaling successfully demands more power, flexibility, and support. That’s where Shopify Plus steps in. Whether you’re dealing with…
As eCommerce evolves, growing businesses of all sizes are exploring advanced tools to stay competitive. For brands aiming to expand their scale, optimize workflows, and provide outstanding shopping experiences, the Shopify Plus Plan is a good choice. This blog will discuss the features of the Shopify Plus plan, and how you can maximize your store…
Ever wonder how some Shopify stores get rich snippets—like product seeding, ratings, price, or stock status, Shopify structured data—right on Google search results? The secret lies in structured data. In this article, we’ll break down what structured data is, why it’s important for your store’s SEO, and how to add it to your Shopify site…