From keyword research and topic discovery to outlining, editing, image sourcing, and distribution—content marketing involves many moving parts. For marketers, keeping up with every stage while maintaining quality can feel overwhelming and time-intensive. That’s where content marketing tools come in. The right tools can streamline your workflow, boost collaboration, and enhance both productivity and results. Still, with countless options on the market, finding the tools that truly match your needs isn’t always easy. In this guide, we’ll walk you through 19 powerful best content marketing tools that can elevate your content game in 2025.
The importance of content marketing in 2025
Content marketing is one of the most effective ways to build brand awareness, generate authority in your space, and drive more qualified leads.
Content marketing offers a rare chance to drive both brand awareness and business performance. It acts as a strategic engine for the entire organization. As Tracey Wallace, Director of Content Strategy at Klaviyo, puts it: “Content gives everyone something to say. It’s both strategy and service, brand-building and lead-generating, top-of-funnel and bottom. But keeping up with content demands is no small feat—and the pressure is high. The data paints a complex picture:
- 67% of marketers said content marketing generates leads (which is a 7% increase since last year).
- 51% of businesses that invest in content marketing publish something daily.
- 11.4% of marketers plan to spend over $45,000/month on content in 2025—a marked jump from 4.1% in 2024.
- 83% of marketers say it’s better to focus on content quality over quantity, even if it means posting less often.
- Despite rising budgets, 66.5% of marketers report difficulty in determining where to allocate resources most effectively
So, what’s the takeaway? Content marketing success comes down to finding the right balance—producing content that’s both high in quality and consistent enough to stay visible and relevant. 19 must-have best marketing tools to boost your content marketing game. Balancing content quality and quantity can feel overwhelming—but it doesn’t have to be. With the right set of tools powering your strategy, you can streamline workflows, improve team coordination, and produce content that performs.
In this guide, we’ll explore top tools across key areas like content creation, SEO, analytics, visual design, and project management.
Content Marketing Tools For Your Business in 2025
Every successful marketing strategy relies on an efficient content creation process. AI-powered marketing tools—like Jasper—can simplify your content workflow and simultaneously enhance the quality of your output.
1. Jasper
Jasper is a writing assistant powered by natural language processing (NLP) technology. Using over fifty templates, marketing teams can brainstorm and create fresh content for various platforms—including social media content, blog posts, and influencer marketing campaigns.
Key features:
- Generates SEO-optimized, engaging, and context-aware content across 30+ languages
- Matches your brand voice by analyzing documents, text, or entire websites
- Tracks content performance with built-in analytics and suggests data-backed improvements
- Creates original visuals instantly with the AI Image Suite
- Enables writing anywhere with the Jasper Everywhere Chrome extension
Pricing: A 7-day trial is free. We offer a single-seat Creator plan for $39 per month and the Professional plan is $59 per month. There are also flexible pricing options for enterprise-level, custom solutions.
2. Grammarly
Grammarly is an AI editing tool that checks your content for grammar and punctuation errors. Marketing teams can also use the Goals feature to optimize content for their target audience and content objectives.
Key features:
- Offers recommendations to improve word choice and sentence flow
- Scores content based on clarity and reader engagement
- Includes a plagiarism checker to ensure content originality
- Works seamlessly across platforms like Google Docs, email, and social media
- Allows teams to build a custom style guide with Grammarly Business
Pricing: Free basic plan available. Premium plans start at $12 per month. Business plans require a conversation with a sales rep.
3. BuzzSumo
From topic research to brand monitoring, BuzzSumo is an all-in-one content marketing toolkit that’s packed with features:
Learn everything you need to know about BuzzSumo and how best to apply it to your content marketing campaigns, with lots of pro tips.
Key features:
- Uncovers top-performing content across the web to guide topic and format decisions
- Provides engagement insights and metrics to refine your content strategy
- Tracks competitor content to reveal performance gaps and new opportunities
- Monitors brand mentions and industry trends for real-time reputation management
- Helps identify relevant influencers for outreach and content amplification campaigns
Pricing: $79-$499 per month
4. Hemingway App
The Hemingway App grades your content for readability. The tool highlights words, phrases, and sentences that may affect your readability score.
Key features:
- Analyzes writing for readability, including passive voice, adverb usage, and sentence structure
- Supports easy content import from tools like Microsoft Word and other editors
- Offers seamless one-click publishing to platforms like Medium and WordPress
Pricing: A free plan is available, which identifies issues but doesn’t suggest corrections. A premium plan is available to $10 per month and can provide AI suggestions on up to 5,000 sentences
5. Content Idea Generator
Quickly generate content ideas using this handy tool by Portent. It offers a variety of creative blog title suggestions in just seconds.
For instance, if your topic is the Paleo Diet, simply type in “Paleo,” and the tool will instantly provide a blog title you can use.
If that title isn’t what you were looking for, click the arrow to get another one. Rinse and repeat until you find an idea you like.
Key features:
- Instantly generates dozens of blog title ideas from a single keyword
- Sparks creativity with unique, sometimes humorous, content angles
- Helps overcome writer’s block by offering fresh headline suggestions
- Simple and fast—no login or setup required
- Great for brainstorming content around trending or niche topics
Pricing: Free
6. Feedly
Staying on top of content marketing trends is essential for your team’s success. However, regularly tracking blogs, newsletters, Twitter threads, and top publications can be time-consuming and demanding. Feedly’s AI engine, Leo, tracks insights across the web and highlights relevant content.
Key features:
- Discover and categorize your go-to news sources to streamline research
- Use built-in models tailored for market and threat intelligence tracking
- Share curated articles and takeaways with teammates effortlessly
- Build custom content boards to organize and highlight key insights
Pricing: Free plan for web and mobile. Paid plans start at $6 per month while a Pro+ plan is $12/mo and has up to 2,500 RSS feeds. A custom Business plan exists as well.
7. Fireflies.ai
Interviews are a powerful way to enrich your content with original insights. Fireflies simplifies the process by allowing you to effortlessly record, transcribe, and search through your conversations.
Key features:
- Capture interviews and meetings from any web conferencing tool
- Automatically transcribe conversations in 69 supported languages
- Connect with Dropbox, Box, or OneDrive to auto-transcribe uploaded audio files
- Skim, comment, and highlight transcript sections for easier review
- Embed transcripts on your site or download them for offline access
- Monitor discussions on key topics like pain points, pricing, and competitors with custom trackers
- Create and share audio snippets to spotlight important moments in conversations
Pricing: A free plan is available with 800 minutes of storage. A pro plan is $10/mo and comes with 8,000/min of storage per seat. Business plan is $19/seat per month with unlimited storage.
8. Headline Studio by CoSchedule
Crafting strong headlines is key to grabbing your audience’s attention. Headline Studio by CoSchedule analyzes your headline for clarity, tone, and ideal length—then provides both a headline score and an SEO score to help you improve.
Key features:
- Evaluates word count and character length for optimal SEO performance
- Tailors feedback for different platforms like YouTube, blogs, Instagram, and podcasts
- Recommends enhancements such as adding emotional or powerful words
- Lets you compare multiple headline versions to identify the top-performing one
Pricing: A free plan is available. A $4/mo premium plan is offered with competitor analysis as well as headline and keyword suggestions.
SEO and analytics tools for your business
A strong SEO strategy increases traffic and conversion rate by bringing visibility to your content marketing initiatives. The top content tools to improve your SEO campaigns are listed here.
9. Semrush
Semrush is a tool for SEO and market research that assists content marketing teams in boosting organic traffic and improving their presence on search engines. It offers advanced features that deliver insights on keyword volume and difficulty, competitors’ rankings in search engines, and link building opportunities. Additionally, you can utilize Semrush’s topic research, content audits, and post-tracking features to create a comprehensive content strategy.
Key features:
- A complete suite of over 55 content marketing tools for research and analysis.
- User-friendly keyword research tools suitable for beginners.
- Monitoring of brand positioning and content performance with real-time reporting.
Pricing: Pro plans start at $139.95 per month with enterprise plans starting at $5,000 per month.
10. Ahrefs
Ahrefs is a robust SEO tool that offers detailed performance reports and examines competitors’ keywords and traffic. Content marketing teams utilize Ahrefs to find conversion-driven keywords, enhance content, and evaluate the performance of their published work.
Key features:
- Keyword research across more than eight search engines
- Analysis of gaps between your brand and its competitors
- Content performance evaluation, including a thorough estimate of the backlinks your content has gained over time.
Pricing: Lite, Standard, and Advanced plans start at $99, $199, and $399 per month, respectively. Enterprise pricing starts at $999 per month.
11. SearchPie: SEO, Speed & Schema
SearchPie is one of the leading Shopify SEO apps that offers a complete SEO solution tailored for Shopify stores.
You can find almost all you need for SEO in this app: real-time SEO issue reporting, AI-generated meta tags, and speed optimization tools like Instant Page and AMP. SearchPie even automatically navigates Long & 404 URLs and offers off-page SEO monitoring through Backlink Analytics.
Key features:
- Smart SEO reporting: keeps you informed of all SEO-related issues through intelligent reports
- AI-powered SEO and traffic boosting: utilizes ai-generated content, as well as bulk meta tags and alt tags, to optimize for search engine rankings
- page speed optimization: features like instant page, AMP, and image compression are available to speed up your website’s load time.
- URL management for credibility: automatically detects and navigates long and 404 URLs
- Rich snippets via JSON-LD: makes your site more readable to search engines
Pricing:
- Premium Plan: $19/month
- Enterprise Plan: $79/month
12. SEO Image Optimizer Wizard
SEO Image Optimizer Wizard focuses on one-click image optimization and compression, aiming to quickly enhance website performance.
Key Features:
- One-Click image optimization: enhances all product images instantly, Boosts site speed
- Comprehensive SEO audit: evaluates SEO performance and assesses business, marketing, and technical aspects
- Competitive benchmarking: compare your store’s performance to successful online stores
- Image optimizer tool: reduce image upload time and improve SEO
Pricing: Free
13. Booster SEO & Image Optimizer
Booster SEO & Image Optimizer includes a bulk image compression engine that enhances page loading speed and offers meta tag optimization tools aimed at boosting both ranking and conversion rates.
Key Features:
- Bulk image compression engine: enhances page load speed, improves SEO scores
- Meta tag optimization: ensures relevance and effectiveness for better ranking and conversion
- Autopilot for SEO: identifies and fixes SEO issues using customizable rules
- Broken link management: automatically detects and redirects broken links affecting SEO
Pricing:
- Free Plan
- Pro Plan: $39/month
- Premium Plan: $69/month
14. Google Analytics
Google Analytics monitors how well your content performs by using metrics such as session length, bounce rate, and total user count.
This tool reveals which pages attract the most visitors and the number of users who come back to your site.
Key features:
- Analyzes conversion rates and marketing campaign effectiveness
- Machine learning analytics can predict future actions your visitors might take like purchase or churning.
- Shares site sessions, page views, average session time, and bounce rate
- Tracks site visits by traffic sources (eg., social media platforms, search engines, and direct visits) and by geography
Pricing: Google Analytics is free.
Visual content tools in 2025
Visual content boosts engagement and broadens the reach of your campaigns. Visual tools, such as video, are rapidly becoming the favorite channels for consumers. Currently,73% of customers choose to watch a short video to understand a product or service. The tools listed below will assist you in producing high-quality visual content.
15. Canva
Canva is a tool for graphic design that helps you create high-quality images and videos. Its library has more than 1 million templates, making it simple to create outstanding designs for any type of content, including slide decks, logos, flyers, and social media posts.
Key features:
- Extensive library of templates
- Cloud-based storage system allows you to access your designs from any device
- Minimal learning curve
- Pro features like the Content Planner and Brand Kit make collaboration easy
Pricing: Free plan available. Canva Pro is $15/mo or $30/mo for Teams.
16. Frame
Frame.io is a cloud-based collaboration platform by Adobe, designed to streamline creative workflows for video, photo, and design teams. It centralizes asset management, review, and approval, helping teams move from ideation to final delivery faster and more efficiently.
Key features:
- Real-time review & approval: Comment directly on video frames and collaborate faster.
- Cloud storage & fast uploads: Securely upload and manage assets from anywhere.
- Version control & comparisons: Track changes and view previous edits side by side.
- Seamless integrations: Works with Adobe Premiere Pro, Final Cut Pro, Slack, and more.
Pricing: $0-$25/user per month
17. Vidyard
Vidyard is a platform for video marketing that allows you to host, publish, and share video content on your website, via email, or on social media. Using Vidyard, content marketers can create engaging experiences, improve SEO, and speed up the buyer’s journey.
Key features:
- Multiple integrations so people can watch your videos across various platforms
- Video hubs to collect all your content in one place
- Reporting features to understand content performance
- Chrome extension for screen and video recording
Pricing: Free plan available with up to 25 videos. A Pro plan is $29/mo with unlimited videos, viewer insights, and CTAs. A Plus plan is $89/mo with full video analytics, customizable branding, and team performance. A custom Business plan is also available with CRM/MAP integrations and priority support.
Project management tools in 2025
With so many moving pieces in a content strategy, it’s impossible to see quality results without streamlined planning and production.
Here are a few project management tools to help automate your workflows and improve your collaboration.
18. HubSpot
HubSpot is a multi-functional customer relationship management tool (CRM). With features such as email tracking and social media management, it allows marketers to automate their content marketing strategies.
Key features:
- One of the most powerful CRMs, with an easy-to-use interface
- All-in-one solution for multiple channels and content formats (e.g., ads, social media, and email)
- Content analytics tools to help you measure success
- Can be integrated into your existing website or used as a content management system
Pricing: Free plan available. Marketing Hub Starter Essential marketing tools to convert and engage leads starts at $20/mo/seat while Pro seats start at $890/mo.
19. Trello
Trello simplifies collaboration within your team. This project management tool enables you to break down large projects into smaller goals and track your progress.
Key features:
- Customizable boards to keep all critical information and files in a single place
- Easily integrates with other tools and automates workflows
- Simple, easy-to-use interface with unique plugins to streamline planning
Pricing: Free plan available. Standard, Premium, and Enterprise plans start at $6 per month, $12.50 per month, and $210 per year, respectively.
Supercharge your 2025 content marketing strategy with SearchPie
The best content marketing tools help automate tasks and save you time, allowing you to concentrate on producing valuable content.
SearchPie is the all-in-one SEO platform that helps you uncover opportunities and deliver optimized content that connects with your audience. From keyword tracking to AI-powered meta tag generation, SearchPie removes the guesswork and helps you boost your search performance more efficiently.