What is Product Optimization? Product optimization is the process of refining and improving a product to make it more valuable to current users and more attractive to new ones. The specifics of the process vary. But generally, product optimization involves researching customer needs and preferences, analyzing data, assessing existing features, creating prototypes, and testing them…
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What is customer profile management? A customer profile is all the relevant information and data that you’ve captured for a customer, including the key interactions they have had with your brand. This includes both operational data and experiential data, such as: Demographic data with basic details such as age, location, job role, income etc. Psychographic…
If you’re a Shopify store owner, you’ve probably asked yourself: how to market Shopify store without draining your budget? The good news is, in 2025, there are more free tools and tactics than ever to build brand awareness, drive traffic, and boost conversions — without spending a dime. In this guide, we’ll explore the best…
What is omnichannel messaging? Omnichannel messaging is a customer-focused strategy that unifies all communication channels onto a single platform. This enables brands to synchronize data across various channels and see and reply to conversations. Businesses can send messages from various channels (such as web chat, SMS, and social media) in one place with omnichannel messaging…
If you’re running a Shopify store and wondering why your products aren’t showing up on Google, you’re not alone. According to a 2024 study by Backlinko, only 0.63% of Google searchers click on results from the second page. That means if your store isn’t on page one, you’re missing nearly all the traffic. Many store…
When launching an online business, selecting the right Shopify plan is one of the first—and most important—decisions you’ll make. For new sellers, Shopify offers two budget-friendly options: the Shopify Starter Plan and the Shopify Basic Plan. Both cater to early-stage entrepreneurs, but they differ greatly in terms of functionality, scalability, and long-term potential. This article…
As your ecommerce business grows, managing high order volumes, expanding internationally, and streamlining operations become critical. That’s when many brands choose to migrate to Shopify Plus—Shopify’s enterprise-grade solution designed for high-growth, high-volume businesses. With advanced automation, multi-store management, B2B support, and custom checkout control, Shopify Plus helps brands scale faster and smarter. This guide walks…
What is Shopify Plus, and why are more high-growth businesses turning to it? As your brand matures, basic ecommerce tools might no longer cut it. Shopify has long been the go-to platform for launching online stores, but scaling successfully demands more power, flexibility, and support. That’s where Shopify Plus steps in. Whether you’re dealing with…
Google wants to make search faster and easier. One way they do this is through zero-click searches where users get answers without clicking any link. It’s helpful for users, but challenging for website owners. If you’re not careful, your site may lose traffic or even get pushed down by Google’s own results. So how can…
Artificial Intelligence (AI) is changing how we interact with content. AI Overview Search, powered by Google Gemini, shows quick summaries at the top of search results, so users don’t need to click into a full blog post. While this enhances the overall customer experience, it also brings drawbacks for website developers to attract more audience….