Shopify offers a range of pricing plans designed to support businesses of all sizes, from new entrepreneurs to established brands. In 2025, understanding these options is essential for merchants who want to align platform costs with their growth goals. This article provides an overview of Shopify pricing, explains what each plan includes, and highlights considerations to help you choose the option that best fits your store’s needs.
Overview of Shopify plans
Shopify offers merchants many benefits in its pricing plan, like a 3-day free trial and a sweet deal of just $1 for the first three months. Additionally, the cost of available apps and extensions on the Shopify App Store varies. Here are details of Shopify pricing plans:
Basic
What you get:
- Full online store with a customizable Shopify theme.
- Up to 77% shipping discount
- 10 inventory locations
- 24/7 chat support
- In-person selling with POS or phone
Best for: Solo entrepreneurs
Shopify Basic plan is the Shopify’s primary plan for merchants. It costs $25 USD monthly for a month-to-month subscription and $19 USD per month if billed annually. As the most popular paid plan, it is perfect for individuals starting a new online store or improving an existing one. This plan is particularly advantageous for small businesses aiming to establish a robust online presence through various selling strategies, including dropshipping.
Grow
What you get: Everything in the Basic plan, plus:
- 5 additional staff accounts.
- Up to 88% shipping discount + insurance
- Track your business performance using reports
- Full API Access to build app
- POS Lite
Best for: Small teams
The Grow plan costs $65 USD each month, but if you choose to pay annually, the price drops to $49 USD per month. This plan provides additional staff access and is reasonably priced, making it ideal for small businesses that are expanding.
Advanced
What you get: Everything in the Shopify Plan, plus:
- 15 additional staff accounts
- Enhanced 24/7 live chat
- 10 inventory locations
- Up to 88% shipping discount + insurance + 3rd-party calculated rates
Best for: Established businesses that need lower fees, better analytics, and calculated shipping rates.
The Shopify Advanced plan in Canada costs $399 USD monthly, but if you choose annual billing, the price reduces to $299 USD per month, resulting in considerable savings. This option is ideal for established businesses with high sales volumes, large teams, and complex online shopping needs. It offers various tools and features aimed at enhancing operations and streamlining processes.
Plus
What you get: Everything in Advanced Shopify, plus:
- Unlimited staff accounts.
- 200 inventory locations
- Priority 24/7 phone support
- 20 Shopify POS Pro locations
- 25 headless storefront
Best for: Large enterprises needing custom checkout, automation, and priority support.
The Shopify Plus plan, starting at over $2,300 USD per month, is tailored for large enterprises that need sophisticated features for handling high sales volumes, operating multiple locations, and automating workflows.
Pro Tip for Saving Up 25% on Shopify Fees
If you’re running a Shopify store, paying annually is the best way to reduce your Shopify. You can save up to 25% when you pay annually instead of monthly.
- Basic Shopify: $25 USD/month → $19 USD/month (billed annually)
- Shopify Plan: $65 USD/month → $49 USD/month (billed annually)
- Advanced Shopify: $399 USD/month → $299 USD/month (billed annually)
How to choose the right plan for your business?
Choosing the right Shopify plan is essential for your business success. As your store grows and customers shop both online and in person, it’s important to pick a plan that fits your business size, product range, and budget.
If you’re just starting out with a smaller store, typically under 100 products and a monthly budget of around $30 to $50, the Basic plan gives you all the essentials to launch your store, accept payments, and start building your brand online.
For growing stores with 100 to 1,000 products and a monthly budget of about $80 to $300, the Shopify (Grow) or Advanced plans offer expanded features like advanced reports, improved shipping discounts, and lower transaction fees to support scaling operations.
If you’re managing a large or enterprise-level business with over 1,000 products, high traffic, or international markets, and a budget starting from $2,000 per month, Shopify Plus provides advanced customization, automation, and dedicated support for complex operations.
Start small and upgrade as your business grows since Shopify makes it easy to switch plans anytime.
Additional costs when choosing Shopify pricing plan
1. Set-up cost
- Domain Name cost
When you register for Shopify, you receive a free myshopify.com domain. If you prefer a custom domain, it will cost you between $9 and $20 each month. Additionally, if you already own a domain, you can link it to Shopify at no extra charge.
- Themes
Shopify provides free themes that include essential features for managing an online store. Nevertheless, many sellers opt to purchase premium themes to enhance their store’s appearance and add more functionality.
- Transaction fees
Shopify Payments Users: No extra fees.
Third-Party Payment Gateways (PayPal, Stripe, etc.):
- Basic Shopify → 2% fee
- Grow Plan → 1% fee
- Advanced Shopify → 0.6% fee
2. Shopify apps
The Shopify App Store features a variety of apps, including both free and paid options. While free apps can help you save money, investing in premium apps can significantly enhance your store’s performance, particularly in the competitive Canadian market. Premium apps typically start at around $5 USD per month, with prices potentially reaching $300 or more, depending on your requirements.
3. Shopify shipping cost
Shopify offers reduced shipping rates with Canada Post, UPS, and FedEx. The level of discounts depends on your chosen plan:
- Basic Shopify → Standard discounts
- Shopify Plan → Enhanced discounts
- Advanced Shopify → Maximum discounts (up to 53%)
Tip: Take advantage of Shopify Shipping for better rates rather than relying on third-party carriers.
4. Search Engine Optimization (SEO)
Besides setting up your store, you need to focus on enhancing how your store displays on search engines.
Here are some friendly tips to optimize your Shopify store:
- Optimize your product seo: Use clear, keyword-rich titles and meta descriptions so your products show up on Google.
- Speed up your store: Compress images and remove unused apps to make your store load faster.
- Make it mobile-friendly: Ensure your store looks great and is easy to navigate on phones—most shoppers are mobile!
- Use high-quality product images: Great visuals build trust and help customers feel confident about what they’re buying.
By researching the directions on Google, you can apply some SEO tips to enhancing your SEO’s performance. You can consider fixing it manually or simplifying this process with various SEO tools.
Generally, you can use Ahrefs, Google Trend, SEMrush to automate audits, fix technical issues, improve page speed, and make it easier to improve your rankings.
Also, for one of the biggest ecommerce platforms – Shopify, you can consider using some tools like SearchPie SEO & Speed, Booster SEO, Avada SEO.
Conclusion
In short, Shopify pricing can differ greatly across its various tiers, largely based on the size and needs of your business. To set up a fully operational Shopify eCommerce store, I encountered several essential costs, such as domain name registration, theme purchases, payment processing fees, and extension expenses.
Balancing these costs is very essential for running a successful online store. Therefore, researching and choosing carefully a right plan is the first step to complete your process.
