In today’s fast-moving ecommerce landscape, businesses need an efficient way to share links. Lengthy URLs not only look unappealing but can also be difficult to manage. A Shopify URL shortener app allows merchants to create clean, customized links for use across social media, email campaigns, and affiliate promotions. These tools offer valuable features like link tracking and improved visual presentation.
This guide highlights the best Shopify URL shortener apps for 2025 to help streamline and elevate your marketing efforts.
What is a URL shortener?
A Shopify URL shortener is a tool that condenses long and messy web addresses into clean, easy-to-share links that still lead to the original URL. These tools give the original URL a unique code and store it in a database. The system instantly retrieves the original URL and reroutes the user to the correct page when they click on the shortened link.
Although all shorteners perform the same basic function, many also provide features like analytics and the option to alter the URL’s tail end, which is the portion that comes after the domain name.
For example, a link may look like this before it is shortened:
Following automatic shortening:
This link: https://bit.ly/3VnAEhC
And with a unique conclusion:
https://bit.ly/tshirts4you-summer-sale
Benefits for Short URLs
For Shopify merchants, using a Shopify URL shortener means easier management of affiliate links, email campaigns, and social promotions with built-in tracking.
1. Readability
Shortened URLs are more visually appealing, easier to understand, and easier to remember than long strings full of parameters and symbols. This simplicity makes them ideal for sharing in email campaigns or on platforms like X (Twitter), Instagram, and TikTok. Even though most social platforms now auto-trim links, shortening them manually gives you greater control over how your link appears in posts or bios.
2. Tracking and Analytics
Advanced URL shorteners like ShortLink provide in-depth tracking features, including data on clicks, location, audience demographics, and referral sources. These analytics are separate from those provided by tools like Google Analytics 4 (GA4), but they complement each other. Since short links retain UTM parameters, you can still track campaign performance across multiple tools.
3. Branding
Certain shorteners let you create branded links, incorporating your company name, campaign tags, or custom CTAs. These tailored URLs enhance brand recognition and trust, especially when compared to generic or complex links.
4. Control
Some link shorteners allow for advanced control features—such as setting expiration dates or disabling links after a campaign ends. You can also modify the destination URL after publishing or set dynamic redirects based on user location or time of access.
Top 5 Shopify URL Shortener apps
ShortLink
With ShortLink, businesses can create short URLs for affiliate links in emails, social media posts, and affiliate or influencer campaigns. If your business relies heavily on affiliate marketing, Shortly offers conversion tracking and traffic insights for each generated link for deep insights into sales, revenue, orders, and clicks per link. Shortly also offers preloaded checkout links with custom influencer message bars for elevated checkout experiences and automatic discount links to boost conversions.
Best for: Affiliate marketing programs and influencer collaborations.
Standout features: User-friendly dashboards for influencer management, custom URLs, QR code generation, deep tracking, and advanced analytics.
Pricing:
- Free
- Grow: $9.99/month
- Premium: $29.99/month
TRY IT OUT: SHORTLINK
Link Squeeze
Link Squeeze is an all-in-one link engagement tool offering short links, QR codes, and link retargeting. You can share shortened links across your marketing channels and add marketing pixels, also called tracking pixels, to these links to re-engage and re-target users with personalized campaigns. If you want to boost your business’s return on investment (ROI), Link Squeeze also includes trackable discount links and deep analytics.
Best for: Businesses serious about boosting revenue.
Standout features: Link retargeting, UTM builder, and robust dashboards.
Pricing:
- Free
- Pro plan: $9.99/month.
TRY IT OUT: LINKSQUEEZE
Z Short Link – URL Shortener
Z Short Link is a Shopify app that transforms long, messy product or page URLs into short, branded links that are easy to share across social media, emails, and marketing campaigns. By keeping links neat and professional, Z Short Link helps you improve click-through rates, boost customer trust, and track performance with ease.
Best for: Creating short, clean, and trackable links for Shopify stores.
Standout features:
Custom branded short links, one-click URL shortening, easy sharing across social media and email campaigns, and built-in click analytics for performance tracking.
Pricing:
- Basic: Free.
- Plus: $3.99/month.
TRY IT OUT: Z SHORT LINK
Extended Insight: Use SearchPie for URL Control
SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, offering nearly everything merchants need for SEO: shopify speed optimization, meta tags, image compression, AI features, and outstanding broken link management.
Within its wide toolkit, SearchPie includes a URL Control function that works as an effective Shopify URL shortener. This feature helps merchants convert long and cluttered links into clean, user-friendly URLs that are easier to share and more SEO-friendly. In addition, the bulk edit option streamlines the process, allowing multiple URLs to be updated at once, saving time and ensuring consistency across the store.
By combining URL shortening with its broader SEO capabilities, SearchPie gives merchants both efficiency and stronger visibility in search results.
Best for: Merchants looking for a complete, AI-powered SEO toolkit with fast setup and visible results.
Standout features:
- Short URL: Auto-shortens long links into clean, SEO-friendly URLs.
- AI-generated content: Instantly create meta tags & product descriptions with smart keyword input.
- Speed optimization: Boosts loading time using AMP, Instant Page, and image compression.
- Starter: Free
- Premium Plan: $29/month
- Enterprise Plan: $99/month
- Plus Plan: $399/month
TRY IT OUT : SearchPie
Conclusion
Long links can look messy and be hard to use in marketing. That’s why using a ShopifyURL shortener app is a smart choice. These apps help you create short, clean links that are easier to share on social media, in emails, or ads. Some apps also let you track how many people click your links and which ones work better. Try one out to make your marketing easier and more effective.
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