In today’s fast-moving ecommerce landscape, businesses need an efficient way to share links. Lengthy URLs not only look unappealing but can also be difficult to manage. A Shopify URL shortener app allows merchants to create clean, customized links for use across social media, email campaigns, and affiliate promotions. These tools offer valuable features like link tracking and improved visual presentation.
This guide highlights the best Shopify URL shortener apps for 2025 to help streamline and elevate your marketing efforts.
What is a URL shortener?
With the help of a Shopify URL shortener, long (and frequently ugly) web addresses can be condensed into links that still go to the original URL. These tools give the original URL a unique code and store it in a database. The system instantly retrieves the original URL and reroutes the user to the correct page when they click on the shortened link.
Although all shorteners perform the same basic function, many also provide features like analytics and the option to alter the URL’s tail end, which is the portion that comes after the domain name.
For example, a link may look like this before it is shortened:
http://tshirts4you.com/?utm_source=newsletter&utm_medium=email&utm_campaign=sale&utm_content=buy%20now&utm_term=summer%20sale
Following automatic shortening:
This link: https://bit.ly/4cmwqNj
And with a unique conclusion:
https://bit.ly/tshirts4you-summer-sale
Benefits of short URLs
- Readability
- Tracking and analytics
- Branding
- Control
Short URLs are more than just visually appealing. To accomplish business goals, they can also enhance your campaign performance, security, and user tracking. For Shopify merchants, using a Shopify URL shortener means easier management of affiliate links, email campaigns, and social promotions with built-in tracking.
1. Readability
Shortened URLs are more visually appealing, easier to understand, and easier to remember than long strings full of parameters and symbols. This simplicity makes them ideal for sharing in email campaigns or on platforms like X (Twitter), Instagram, and TikTok.
HubSpot reports that 77% of marketers agree shorter URLs improve user engagement
Even though most social platforms now auto-trim links, shortening them manually gives you greater control over how your link appears in posts or bios.
2. Tracking and Analytics
Advanced URL shorteners like ShortLink provide in-depth tracking features, including data on clicks, location, audience demographics, and referral sources. These analytics are separate from those provided by tools like Google Analytics 4 (GA4), but they complement each other. Since short links retain UTM parameters, you can still track campaign performance across multiple tools.
Some tools even connect with CRM platforms like HubSpot, enabling more precise tracking of what happens after a user clicks.
3. Branding
Certain shorteners let you create branded links, incorporating your company name, campaign tags, or custom CTAs. These tailored URLs enhance brand recognition and trust, especially when compared to generic or complex links.
Branded links contribute to a consistent user experience and strengthen your digital identity across channels.
4. Control
Some link shorteners allow for advanced control features—such as setting expiration dates or disabling links after a campaign ends. You can also modify the destination URL after publishing or set dynamic redirects based on user location or time of access.
These options are particularly helpful for limited-time offers, seasonal promotions, or A/B testing scenarios.
Top 5 Shopify URL Shorteners
URL Shortener ‑ SnipIt
SnipIt is a free URL shortener with the features of a premium tool. Directly accessible from your Shopify admin, it lets you import every page of your online store and shorten links effortlessly. The app also integrates with Bitly and TinyURL, allowing you to manage all your shortened URLs in one centralized dashboard. With SnipIt, you can customize and modify your short links and monitor their performance through daily tracking in real-time.
Best for: Merging URLs across tools.
Standout features:
Automatic product and page imports, integration with Bitly and Tiny URL, and robust dashboards and daily analytics.
Pricing: Free.
Short Link
With ShortLink, businesses can create short URLs for affiliate links in emails, social media posts, and affiliate or influencer campaigns. If your business relies heavily on affiliate marketing, Shortly offers conversion tracking and traffic insights for each generated link for deep insights into sales, revenue, orders, and clicks per link. Shortly also offers preloaded checkout links with custom influencer message bars for elevated checkout experiences and automatic discount links to boost conversions.
Best for: Affiliate marketing programs and influencer collaborations.
Standout features: User-friendly dashboards for influencer management, custom URLs, QR code generation, deep tracking, and advanced analytics.
Pricing:
- Free:
- Grow: 9.99/month
TRY IT OUT: Short Link
Link Squeeze
Link Squeeze is an all-in-one link engagement tool offering short links, QR codes, and link retargeting. You can share shortened links across your marketing channels and add marketing pixels, also called tracking pixels, to these links to re-engage and re-target users with personalized campaigns. If you want to boost your business’s return on investment (ROI), Link Squeeze also includes trackable discount links and deep analytics.
Best for: Businesses serious about boosting revenue.
Standout features: Link retargeting, UTM builder, and robust dashboards.
Pricing: There’s a free plan, or a pro plan for $9.99 per month. Both include unlimited short links; however, the pro plan offers more in-depth analytics, including revenue tracking.
TRY IT OUT: Link Squeeze
SearchPie SEO & Speed optimize
SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, offering nearly everything merchants need for SEO: shopify speed optimization, meta tags, image compression, AI features, and outstanding broken link management.
One of the standout features of SearchPie is its Shopify URL shortener capability. By automatically shortening long, messy links into clean and readable URLs, it improves user experience, enhances shareability, and strengthens SEO performance across your store.
Best for: Merchants looking for a complete, AI-powered SEO toolkit with fast setup and visible results.
Standout features:
- Short URL: Auto-shortens long links into clean, SEO-friendly URLs.
- AI-generated content: Instantly create meta tags & product descriptions with smart keyword input.
- Speed optimization: Boosts loading time using AMP, Instant Page, and image compression.
Pricing:
- Starter: Free
- Premium Plan: $19/month
- Enterprise Plan: $99/month
TRY IT OUT : SearchPie
Short Link & Track
Short Link & Track delivers advanced features at a more affordable price compared to other tools. It lets you use your own domain in shortened links, keeping your brand front and center. The app supports A/B testing, helping you identify which links drive better engagement and conversions in ad or social campaigns. You can also test variations of landing pages, product listings, or collections. Plus, it offers built-in revenue and traffic tracking for deeper performance insights.
Best for: Split testing.
Standout features: A/B testing, custom domain name in links, and revenue and traffic tracking.
Pricing: $5.93 per month.
Conclusion
Long links can look messy and be hard to use in marketing. That’s why using a ShopifyURL shortener app is a smart choice. These apps help you create short, clean links that are easier to share on social media, in emails, or ads. Some apps also let you track how many people click your links and which ones work better. Whether you just want something simple or a full SEO tool like SearchPie, there’s an app for you. Try one out to make your marketing easier and more effective.