6 SEO Automation Tools to Boost Your Store’s Efficiency

Feeling exhausted from endless repetitive SEO tasks? This blog post is just what you need.

Today, we will explore SEO automation.

First, we’ll cover the basics. Then, we’ll introduce eight SEO automation tools that can make your SEO work easier and boost your results.

Let’s get started.

SEO automation involves using tools to automatically perform tasks that enhance your visibility in search engine results pages.

SEO automation is not meant to replace human creativity and skill. Instead, it helps improve and simplify your SEO tasks.

It handles the repetitive and time-consuming work, letting you concentrate on the more strategic and creative parts of optimization. For example:

• Creating engaging content
• Building relationships with other website owners to help gain backlinks
• Developing innovative strategies to improve your website’s visibility

What parts of SEO can I automate?

When looking into automation for SEO, you might be curious about which tasks you can automate for your business and which SEO tools can help. Here are some aspects of your SEO campaign that you can automate:

• Monitoring your website for SEO issues
• Tracking website rankings
• Creating SEO reports
• Conducting competitor analyses
• Finding websites for link building

SEO software like Ahref, Semrush can help you carry out these tasks. And give you the data you need to succeed at SEO.

In this article, we also focus on one of the most popular ecommerce sites – Shopify. For Shopify merchants, we recommend SEO tools like SearchPie Seo Booster & Speed offer full-suite solutions. And while automation tools help bring traffic, don’t forget that improving conversion rate is just as crucial. You can explore some smart strategies to increase your Shopify conversion rate in 2025 to make sure that traffic turns into real revenue.

6 SEO Automation Tools in 2025

Let’s dive into the different Semrush automation tools to help you work smarter.

1. SEMrush

Semrush offers a comprehensive suite of tools to help you identify and optimize for various Search Engine Results Page (SERP) features, enhancing your site’s visibility and performance.

Highlight features:

• SERP Feature Insights: Identify and target SERP features with tools like Organic Research and Keyword Magic Tool.
• Competitive Analysis: Track competitors’ rankings and SERP features to uncover opportunities.
• SERP Monitoring: Use Position Tracking and Semrush Sensor to monitor and adapt to SERP feature changes.

2. Ahrefs
   

   

When automating SEO, it’s important to choose a program that allows you to track your site’s backlinks. Backlinks are crucial for improving your site’s search ranking, so using a tool like Ahrefs can enhance your SEO efforts.

This tool helps you keep an eye on how your site’s pages perform in search results. You can check your rankings, see who links to your site, and gather additional insights.

Highlight features:

• Site Explorer: Analyze any website’s backlink profile, organic traffic, and paid traffic metrics to uncover strategic insights.
• Keywords Explorer: Discover and evaluate billions of keywords with detailed metrics to identify valuable opportunities for your content strategy
• Site Audit: Conduct comprehensive audits of your website to identify and fix over 160 technical and on-page SEO issues, ensuring optimal performance.
• Backlink Analysis: Utilize one of the largest live backlink indexes to analyze your site’s backlinks, helping you understand your link profile and identify new link-building opportunities.
• Competitive Analysis: Gain insights into your competitors’ strategies by examining their top pages, keywords, and backlink profiles, allowing you to refine your own SEO approach.

3. SearchPie Seo Booster & Speed

SearchPie is one of the leading Shopify SEO apps that offers a complete SEO solution tailored for Shopify stores. You can find almost all you need for SEO in this app: real-time SEO issue reporting, AI-generated meta tags, and speed optimization tools like Instant Page and AMP. SearchPie even automatically navigates Long & 404 URLs and offers off-page SEO monitoring through Backlink Analytics. One of the standout features of SearchPie is its use of artificial intelligence technology. This enables the app to automatically generate intelligent meta tags with just a few relevant keywords, simplifying yet optimizing the SEO process for users.

Highlight features

• Smart SEO reporting: keeps you informed of all SEO-related issues through intelligent reports
• AI-powered SEO and traffic boosting: utilizes ai-generated content, as well as bulk meta tags and alt tags, to optimize for search engine rankings
• Page speed optimization: features like instant page, AMP, and image compression are available to speed up your website’s load time.
• URL management for credibility: automatically detects and navigates long and 404 URLs
• Rich snippets via JSON-LD: makes your site more readable to search engines

TRY NOW: SearchPie SEO & Speed optimize

4. Screaming Frog

Screaming Frog is an excellent choice if you’re looking to invest in SEO marketing automation. It allows you to crawl your website, helping you identify issues that may be affecting your search performance and boosting your rankings.

Highlight features:

• Find Broken Links, Errors & Redirects.
• Analyse Page Titles & Meta Data.
• Review Meta Robots & Directives.
• Audit hreflang Attributes.
• Discover Exact Duplicate Pages.
• Generate XML Sitemaps.
• Site Visualisations.
• Crawl Limit.

5. SE Ranking
   

   

   
   SE Ranking is a single, tool-packed platform that enables you to perform all of the integral SEO tasks like keyword research, competitive analysis, rank tracking, website audit, backlink check, and much more. SE Ranking offers solutions for entrepreneurs, SMBs and digital agencies, so no matter how many projects you have, the platform is always fast and comfortable to work with.

Highlight features:

• Competitor tracking: Identifies pages climbing into the top 10 and suggests actionable insights.
• Keyword cannibalization detection: Flags competing pages targeting the same keywords to streamline content.
• Content quality alerts: Highlights pages with low-quality content and recommends improvements.
• Actionable SEO insights: Transforms raw data into tasks to boost performance.

6. MarketingCloudFX

MarketingCloudFX is a proprietary marketing software powered by IBM Watson. It allows you to keep an eye on your page rankings in search results. You can watch how your rankings shift and notice improvements. It automatically gathers all your ranking information to provide a better understanding of your ranking performance.

Highlight features:  

• Customer Data Platform (CDP): Combines customer data into unified journeys for real-time audience segmentation, enriched with additional data fields.
• Lead Management: Tools like LeadManagerFX and LeadNurtureFX track, score, and convert leads through personalized messages based on their actions and firmographic data
• Email Marketing: EmailMarketingFX allows for the creation, sending, and management of email campaigns with advanced segmentation to nurture leads toward conversion.
• Analytics and Reporting: Provides a 24/7 reporting dashboard for full transparency into campaign performance and offers detailed marketing analytics.

Conclusion

Using SEO automation tools can save time, reduce manual effort, and enhance your store’s performance. By streamlining key tasks like keyword research and optimization, these tools let you focus on growth while maintaining strong search rankings. Choose the right tools and take your SEO to the next level!