Shopify is one of the largest ecommerce platforms in the world, currently powering more than 4.7 million businesses worldwide. Therefore, running a business on this top-rated platform is a competition for merchants. To get success, it is essential to deeply understand how to promote your shopify store.
If you are interested, let’s dive into how to promote your Shopify store using popular digital channels.
Why you should promote your Shopify store
Promoting your store starts with promoting your blog, optimizing visibility and user experience. Without promotion, even the most well-written content might go unnoticed. By actively sharing your content you can build a community, engage with your target audience, and enhance yourself as an authority in your niche.
Additionally, promoting your store can lead to more opportunities, such as partnerships, collaborations, helping you achieve both personal and professional goals.
How to promote your Shopify store: 8 strategies
-
Engage your audience on social media
Currently, the amount of people using social media worldwide is 5.17 billion, up more than double from 2.07 in 2015. With billions of active monthly users, social media platforms are one of the best places to start promoting your Shopify store.
You can use social media to promote your brand for free or use paid avertising.
Most brands choose both, while organic social media is free and potential with much time and energy, social media ads have the right strategy and can provide a good return on ad spend.
Original content
The first, most important, and least expensive way to use social media to promote your Shopify store is by posting high quality content on your platforms.
By posting high quality photos, relevant videos, appealing contents on some platforms like Facebook and Instagram , you can get attractions from audiences naturally.
Paid advertisements
Investing in social media ads are recommended in the promotion process because it helps your business reach objectives in a short time with a larger audience.
To learn more about using paid social media to grow your ecommerce sales, consider reading this guide on smart ways to optimize your social commerce strategy and this article exploring some of the most effective Facebook ecommerce ads.
-
Invest in paid ads
Paid advertising is another incredible technique to generate more sales. Like social media ads, search engines, and other publishers also provide various ad formats. For example, search ads can increase your page rank, ensure your article appears at the top of the Google search results.
This is a great way to target keywords with higher buyer intent. Unfortunately, these campaigns are quite expensive.
Google shopping ads are another ad format that’s very effective if you sell tangible products. The ads also appear at the top, above the organic results . That means your Shopify store and products will gain more visibility.
Like any other ad format, you’ll need a proper strategy to get the best result from your ecommerce paid media campaigns.
-
Run email marketing campaigns
Email marketing is not the most popular to promote your Shopify store, but because of this direct feature, it has the highest converting ones.
One study from FirstPageSage in 2023 shows that email is the third-best acquisition channel for ecommerce store owners – behind SEO (Organic Search) and SEM (Paid Search).
How do you get started, though? In actuality, it’s quite easy. You must need a strong email marketing software program. It’s true that Shopify comes with built-in email campaign software to get you started. However, a dedicated email marketing platform will make your result better.
-
Find affiliates to promote your business
If you want to increase the results of product reviews and solicit more people to promote your product, consider starting an affiliate program. Affiliate marketing offers a commission on each delivery to encourage influencers to bring customers to your website.
Finding your first affiliates can be tough if you don’t have wide brand recognition. Use an outreach campaign to recruit your first few affiliates who have an engaged audience and are already writing about your brand.
-
Create a referral marketing program
Apart from creating a Customer Loyalty program by email marketing and sale promotion, you can consider utilizing existing customers to acquire new clients. A referral campaign also presents an opportunity to reward loyal customers as they help you spread the word about your online store.
To boost your referral marketing program’s success, consider a two-sided approach. Offer discounts to both existing and potential customers. This strategy not only encourages your loyal customer base to spread the word but also incentivizes new customers to try your products or services.
-
Partner up with similar brands and media sites
Brand partnerships are a great way to attract new customers that could be your ideal customer base. It’s a straightforward technique.
First, identify the brand that suits your area but they shouldn’t sell competing products. Next, you need to focus on marketing strategies to create appealing campaigns.
For example, you can collaborate on a social media campaign to host a joint contest or giveaway. Bulletproof, one of Shopify’s most successful stores, uses this strategy.
-
Optimize your store for the search engines
More than 4.5 billion global internet users are searching for anything and everything online, and 87 percent of shoppers begin their product searches online. Hence, optimizing your site for search engines is a great way to drive more traffic to your Shopify store.
Search engine optimization is quite an extensive topic, but there are a few basic strategies that you could get started with. The first is keyword research optimization. The keywords matching your potential customers’ searches for products and services.
For example, you can add the target keywords on product titles, descriptions, and URLs. You also need to add keywords in the title tag and meta description to enhance the rankings on SERPs. To identify keywords with good search volumes, you can use free keyword research tools or premium tools.
Site speed is also critical. To increase page speed, bloggers can consider using Instant Page, Mobile visibility, and compress images.
Finally, build links to your online store. Quality backlinks will establish trust and authority for your Shopify store. Acquiring links from reputable websites can also help you rank higher within your niche.
And if you want to facilitate these elements faster, you can use some tools below:
-
Shopify app – SearchPie
SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for SEO: speed optimizations, meta tags, image compression, AI features, and remarkably broken links management.And you can use Keyword Research Tool without payment.
SearchPie will help your page improve content, image with alt tags, page speed,… with the final purpose is to improve the ranks of your ranked keywords.
Access and explore for your new journey
-
Google Search Console
Google Search Console (GSC) is a VERY powerful free SEO tool.
Search Console is designed to help you track your site’s performance in Google search. It provides useful features like research keywords, submit the sitemap, see web score, and fix website errors to solve the problem “how to promote Shopify store”.
Google Search Console
Search Console is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.
Ahrefs
Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. With Keywords Explorer, you can access in-depth metrics on any keyword and help you generate meaningful keyword ideas.
-
Go offline
While digital marketing is a vital tool, it’s not the sole solution. Offline marketing, such as tradeshows and other events, can drive substantial sales and brand recognition. By attending events relevant to your target audience, you can directly connect with potential customers. These events also provide platforms for networking with other businesses, fostering potential partnerships. Additionally, local events can enhance your brand’s reputation and potentially lead to valuable backlinks from local news outlets and blogs.
Conclusion
Shopify store promotion is a crucial part of a money-making store. Finding the suitable solution will be the right key to solve this problem “how to promote your Shopify store”.