What Are Backlinks?
Back links are considered votes for your website compared to other websites. Search engines will understand that this piece of content is worth reading, credible, and useful.
As a result, the more best backlinks for SEO your site has, the higher your site will rank in Google, Bing, Yahoo, and other search engines. Using backlinks in a search engine’s algorithm is an old concept. However, Google made several changes in its algorithm later. This requires SEOers to put more focus on backlinks policy of Google to update the newest changes.
Backlinks are evaluated based on website authority. Quality backlinks are administered to put a higher rank in the SERPs. A high-quality backlink can outperform 100 low-quality backlinks. That means the success of using backlinks based on quality, not quantity.
What are Dofollow Backlinks?
A link that moves authority or “link juice” from one webpage to another webpage is known as a dofollow backlink. It tells search engines to follow the link and consider it as a vote of confidence for the linked website. Dofollow backlinks are the most valuable type of backlinks in SEO as they contribute to the domain authority of a website and increase its search engine rankings.
What are Nofollow Backlinks?
A nofollow backlink is a link that does not pass any link juice or authority from one website to another. The nofollow tells search engines not to follow the link or count it as a vote of confidence for the linked website. Nofollow links were originally created to combat spam and low-quality links. While nofollow links do not directly contribute to the SEO of a website, they can still drive traffic and increase visibility.
Why Do Backlinks Matter in SEO?
Over 46% of SEO pros spend $5,000-$10,000 monthly on link building, a recent study found. However, according to Ahrefs, a whopping 66.31% of pages have no backlinks. And 90.63% of pages receive no organic search traffic from Google.
See the trend?
But let’s dive deep and see why backlinks matter.
- Better search rankings
Best backlinks for SEO are known as the ‘‘vote of confidence’’ from Google.
Google also confirms that backlinks are still considered one of Google’s three most necessary search engine ranking factors, along with ‘content’ and ‘rankbrain’, according to the information from Google.
If your website gets high-quality backlinks, Google sees you as a trustworthy source, thus elevating your domain authority and your ratings in the search results.
Websites with More Backlinks Rank Higher on Google
In the previous part, I also mentioned what aspect a search engine prioritizes. It is the quality of backlinks that comes from a high domain authority website that is trusted by not only search engines but also people.
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Higher Domain Authority
Acquiring backlinks from relevant and reputable websites gradually improves domain authority (DA). This metric, developed by Moz, score websites from 1 to 100. Higher scores indicate that your website will rank higher on SERPs.
To check domain rating, you can use Ahrefs.
Ahrefs provides users with metrics like DR (domain rating), UR (URL), and all your website’s backlink. So you can know your website status to identify your next step.
Or if you are running an online store on one of the most popular ecommerce platforms – Shopify, you can consider using SearchPie SEO & Speed optimize.
In Google Authority section, you can check analytics of your website’s backlink, SearchPie provides not only the overview but also the status of top 20 new backlinks.
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Referral Traffic and Leads
Backlinks are not only about improving your website. In fact, they can bring you referral traffic and potential customers. This occurs when someone clicks on links in an article linked website.
8 Types of Backlinks You Need to Know for SEO
Learn the most 9 fruitful backlink types with examples and how to make them become the best backlinks for SEO.
1. Editorial Backlinks
Editorial backlinks is an organic inbound link that’s not traded for, asked for, or paid for. These types of links are also known as earned links. They are usually the most valuable and desired backlinks any website can get, but only specific types of content can attract these links.
To acquire editorial backlinks, the best advice is to create evergreen content that’s never out-of-date. Create content easy to share and captivating content to go viral.
To create evergreen content, you can utilize SEO tools capable of identifying hot keywords and subjects that ‘s potential but your site has yet to tackle.
To identify what subjects receive plenty of attention, you can use Ahrefs.
Ahrefs provides users with an overview of keywords and how your competitors publish it.
When you are running an online store on one of the most popular platforms- Shopify. Using an SEO app to optimize your efficiency with reasonable resources. SearchPie SEO & Speed optimize is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for SEO: speed optimizations, meta tags, image compression, AI features, and remarkably broken links management.And you can use Keyword Research Tool without payment.
SearchPie will help your page improve content, image with alt tags, page speed,… with the final purpose is to improve the ranks of your ranked keywords.
2. Guest Post Backlinks
Guest post backlinks are a type of backlink that you acquire by writing and publishing content on other websites, typically with your niche or industry.
Guest posts help improve your website’s authority and relevance within your industry offering both SEO value and driving targeted traffic at the same time. Choose credible and reputable websites for guest posting, and ensure your content is well-researched and provides value to the host site’s audience. One key notice is choosing the suitable host site to post your content, make sense of their audience’s intention and write based on it.
3. Backlinks in Business Profiles
The ability to link to your website (or a few) is nearly always available when you create digital profiles for your company on social media, industry directories, business listing websites, and review sites. Search engines see these entries as evidence that a site has been around for a long time.
That makes your new site more credible with both search engines and customers.
4. Backlinks from Webinars
Webinars (and their recordings) provide useful information for sites to link to. Webinars are frequently included on websites as a way to link to and discuss your business. By employing techniques akin to those employed for blog marketing, you might acquire these backlinks. The websites you are concentrating on for guest blogging may find your webinar useful
5. Comment and Forum Backlinks
Comment backlinks are links that you acquire by leaving comments under blog posts. Likewise, forum backlinks come from forum threads or your signature.Leaving a comment is considered one of the easiest ways to acquire backlinks, but they are often associated with low authority and relevance. Therefore, search engines are aware of comment spam and, in many cases, treat comment backlinks with caution.
The only reason I mention them is to warn you about the negative impact these links may cause.
6. Badge Backlinks
The creation of a badge to be awarded to other companies as acknowledgement for their position or performance in some way is a brilliant approach for creating backlinks and should be considered. Whenever such sites proudly display the emblem on their websites, you will receive a link back to your website. Once again, you’ll want to use SEO tools to identify websites with audiences comparable to your own to identify potential targets for your badge program.
7. Niche Edits Backlinks
Niche Edits Backlinks, also known as curated links or link insertion, are backlinks inserted into existing articles, listicles, or pages on a website, rather than creating new content as you would with guest posts.The top benefit of niche edits is that you add contextual links to already indexed and high-ranking pages. This means your link will be added in an existing article immediately.Conversely, when you build links from new content (guest posts, press releases, etc.) you have to wait for the page to be indexed, which takes anywhere from two weeks to months.
8. Social Media Backlinks
Social media backlinks refer to any link from a social media website or page to your site. They can be placed inside a post, in the comments, on user profiles, or be shared directly on the feeds.
While social media links are “Nofollow,” they can indirectly improve SEO by driving traffic and engagement on your site. The latter translates into higher rankings, as it boosts “time on page” and improves user behavior. Both are ranking factors.
Conclusion
In conclusion, the best backlinks for SEO are high-quality, relevant, and natural. They should come from authoritative websites and be placed in relevant content. Focus on a diverse backlink profile, including editorial, guest post, and resource page links. Building high-quality backlinks takes time and effort, but it’s worth it for improved SEO and increased traffic.