After choosing Shopify as the powerful eCommerce platform to help you start an online business, you should upload items on Shopify to complete the launching process. The article will walk you through multiple methods of how to add a product on Shopify.
To facilitate the process of adding new products to Shopify, it’s better to prepare in advance. Here’s an overview of what each step entails:
- Prepare product descriptions: Here’s our guide on writing a great Shopify product description.
- Prepare production photos. You can learn how to take quality product photos, or order a professional product photoshoot.
- Optimize product image sizes. Following Shopify product size guidelines will make your page load better and look professional.
How to add a product on Shopify in 2 methods
If you’re wondering how to add products to your Shopify store, this guide aims to streamline the process, saving you time and effort, and allowing you to focus on what truly grows your business. Let’s get started with the first options
Opt 1: Add new product manually
This is the most common way to add a new product, and it’s also compatible for all products. However, this way can take you more time and effort that is not necessary.
Step 1: Access to your Shopify account
If you don’t have a Shopify store yet, visit the Shopify homepage and sign up for a free trial.
Or, if you already have a Shopify account, log in to your Shopify admin dashboard to add new products to your store.
From the Shopify admin, click on the Products tab on the left sidebar. Click on the Add product button to create a new product.
Step 2: Enter your product details and media
Now it’s time to describe your product and make materials to attract customers.
First, add a descriptive title for your product. Then, write up a unique product description, highlighting its key features and benefits with keeping length in mind. The title and description should be in the Shopify length standard to get the highest SEO performance.
There’s a lot of data you can add to each individual product on Shopify. Here’s a quick checklist you should cover when uploading your new product:
- Product title
What’s your product called? Thinking of something catchy describing your product in compelling ways. A catchy product name could convince someone to click through to the product page when they see it.
- Description
This is your chance to catch customers’ eyes. Talk about its unique selling point, the ways this product can solve the problem, and why customers need it.
- Media
Apart from the context, show your product from different angles could be a strong method to attract customers. Consider user-generated content, such as Tiktok videos you’ve made about your product.
- Category
You should add your product to a category that suits products’ descriptive features.
You can edit your category manually or automatically with Shopify functions.
Small tip: You can use Shopify Magic to generate product descriptions with different tones and emotions.
Step 3: Add product price
In the Pricing tab, you can add your product’s price. Here, you have an option to set a discount or maintain the original price, so the customers can see the price difference.
Step 4: Add inventory and shipping information
In the Inventory tab, you should enter the quantity of the particular item to ensure distribution flow.
If you’re selling a physical product, you should add the shipping weight.
Opt 2: Import Products from other websites to Shopify
If you have already placed your product information in another ecommerce platform, you may not need to manually add products to Shopify. Instead you can save time and effort by importing products to Shopify.
There’s a possibility to import products via CSV files. This is helpful if you want to import a lot of products at the same time, or if you’re importing products to your Shopify store from another platform.
If you’re unsure how to format such a document, Shopify offers a sample CVS template that you can download.
Here’s how to import products:
1. Go to Products in your admin panel and click Import.
2. Click on Add file and choose your CSV file.
3. Then, click Upload and continue.
4. Check the details and click Import products. It can take a bit, so wait a few minutes until it’s finished. After the import is complete, you’ll see all the new products in the Products section of the admin panel.
Tip:We strongly advise you to review our tutorial on Shopify apps for dropshipping if you are a dropshipper. You can use these apps to import goods into your stores from AliExpress suppliers and other merchants.
Optimize product page for SERP
After adding your product information, you can consider adding meta data like SERP title and meta description, as well as the page URL.
SEO will partly contribute to the number of customers navigating your site. When you’re updating the product settings, don’t forget about the search engine listing section.
The search engine in Shopify allows you to customize how your product pages show up in search engine results( like Google). This includes the page title, meta description, and URL handle.
More, to optimize your SEO performance, you can consider some SEO apps on Shopify platforms.
1. SearchPie SEO & Speed optimize
SearchPie is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for SEO: speed optimizations, meta tags, image compression, AI features, and remarkably broken links management.
One of the standout features of SearchPie is its use of artificial intelligence technology. This enables the app to automatically generate intelligent meta tags with just a few relevant keywords, simplifying yet optimizing the SEO process for users.
SearchPie also offers personalized services, including the Speed Up package, designed to boost your site speed by up to 50%. Their SEO Map package aims to enhance your local SEO, making your business more visible in local search results.
The app comes with two pricing plans: the Premium Plan at $39/month and the Enterprise Plan at $79/month. The former covers basic SEO needs like AI-generated product descriptions and sitemap updates while the latter offers more advanced features like Keyword Analytics and Accelerated Mobile Pages. Both plans come with a no-charge trial period, allowing you to test features before committing.
Features:
- Smart SEO reporting: keeps you informed of all SEO-related issues through intelligent reports
- AI-powered SEO and traffic boosting: utilizes ai-generated content, as well as bulk meta tags and alt tags, to optimize for search engine rankings
- page speed optimization: features like instant page, AMP, and image compression are available to speed up your website’s load time.
- URL management for credibility: automatically detects and navigates long and 404 URLs
- Rich snippets via JSON-LD: makes your site more readable to search engines
Pricing:
- Premium Plan: $39/month
- Enterprise Plan: $79/month
2. Avada SEO Speed Image Optimize
Avada SEO & Image Optimizer is another comprehensive Shopify SEO app integrated with various SEO features such as meta tags, image optimization, and sitemap generators.
The app also offers smart speed optimization and lazy load features for instant page speed improvement. Additional utilities like broken link detection, 404-page redirection, and Chat GPT integration are also available.
Merchants praise the app for its user-friendly interface, effective image compression, real-time SEO suggestions, dedicated customer support, and regular updates.
About pricing, Avada SEO’s free plan lets you explore basic features including image optimization for up to 50 products per month and unlimited Alt optimization.
For more advanced features like auto-fixed SEO issues and unlimited image optimization, you can opt for the Pro plan at $34.95/month. An Enterprise plan with expert support and one-on-one consulting is available at $79.95/month.
Key Features:
- Instant page speed and score booster: image optimization, smart speed, lazy load
- Optimize SEO ranking: meta tags, local business, Google structured data
- Automated SEO audit: for products, collections, blog posts, and other pages
- Broken link management: broken link detection, page redirection, 404-page handling
- SEO reporting: identification of SEO issues, automated email notifications, image optimization
Pricing:
- Free Plan
- Pro Plan: $34.95/month
- Enterprise Plan: $79.95/month
3. Tiny: SEO Image Optimizer, Speed
One of the top multifunctional Shopify SEO apps using AI and smart automation is TinyIMG. The one-click image optimization and broken link detection are two of the app’s notable features.
TinyIMG’s pricing is flexible, starting with a Pay-As-You-Go option that’s free to install and includes 50 free image optimizations per month. Subscription plans offer additional benefits, ranging from $2.49/month for a 24-month commitment to $19.99/month for the Advanced plan.
This app is highly valued by merchants for its effective SEO tools and responsive customer support. The two-year subscription plan is particularly popular, offering excellent value for long-term optimization.
Key Features:
- SEO rankings boost: AI-powered SEO enhancement, sitemap optimization, automatic page speed optimization
- Site speed boost: lazy loading technology, one-click image SEO
- Image compression: image resizing, automatic file, and alt text generation
- Traffic preservation: broken link detection, 404/301 redirect capabilities,
- Advanced web optimization: JSON-LD support, meta tag generator, lazy load feature, script control
Pricing:
- Free Plan
- 24 Months Plan: $2.49/month, billed every 24 months
- Beginner Plan: $9.99/month
- Advanced Plan: $19.99/month
Summary
Adding new products to your Shopify store is not very complicated. There are several ways of how to add a product on Shopify, it depends on your demand.
To facilitate your process, you can use a helping hand – SearchPie SEO & Booster for optimizing your SEO performance through enhancing your products.