Every new Shopify merchant struggles with limited budgets and not knowing where to start. The good news is, you don’t need to invest too many resources from day one. In this article, we’ll introduce the 10 best free Shopify apps every beginner should know. From SEO and email marketing to upselling and loyalty programs, these tools will help you boost traffic and build sustainable sales growth.
1. SearchPie: SEO, Speed & Schema
SearchPie: SEO, Speed & Schema is one of the most powerful and multi-use SEO apps in the Shopify App Store, it offers almost everything merchants need for SEO: speed optimizations, meta tags, image compression, AI features, and remarkably broken links management.
SearchPie will help your page improve content, image with alt tags, page speed,… with the final purpose is to improve the ranks of your ranked keywords.
Key features:
- AI Generator: Create SEO titles, metadata & product content to drive traffic.
- Personalized Service: Optimize GSC, Google Shopping & Local SEO to boost traffic.
- Image Optimizer: Resize images, compress image files to boost visibility.
- SEO Score Booster: Enhance sites speed, 404 page, schema, breadcrumbs.
- SEO Manager: Track SEO issues, index status & manage robots.txt easily.
2. Shopify Email
If you want to promote your business with email, you can consider one of the best free Shopify apps – Shopify Email. It is a great marketing app for building an email list and managing your campaigns, designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape.
With Shopify Email, you can quickly send subscribers branded emails from your Shopify admin dashboard. From your store, the app pulls your logo, product photos, descriptions, and more into a number of pre-made designs. The buttons and text can also be changed in a matter of minutes.
Shopify Email allows you to import your contact lists. Optimize your customer acquisition and retention campaigns by creating and sending campaigns, then monitoring results such as opens, clicks, add-to-carts, and transactions.
Key Features:
- Customize the layout, colors, fonts, and images of your emails.
- Emails with customer information like first name, last name, city, and country.
- Divide your subscribers into different groups to deliver more relevant content.
- Send subscribers pre-written emails at the right time.
3. ReConvert Upsell and Cross Sell
ReConvert Upsell and Cross Sell is a powerful Shopify app that helps you increase your average order value (AOV) and maximize the profit of every sale
With ReConvert, you can add one click upsells, post purchase upsells, and discounted upsells to your checkout and thank you page. The app also allows you to collect birthdays, upsell customers to a subscription, track orders, reorder, offer bundle style cross sells, and more. With its easy-to-use interface and advanced features, ReConvert helps you increase your margins and achieve new sales records.
Key features
- AI Upsells – AI-powered, highly targeted upsell and cross-sell recommendations.
- Upsell on product pages, cart, cart drawer, in & after checkout, & email upsells.
- Use with Bold Subscriptions to convert one-time shoppers into subscribers.
- Detailed upsell & cross-sell performance analytics, dashboard & weekly summaries.
- No-code easy setup, fully customizable with automated upsells built just for you.
4. Peek! ‑ Better Replay & Survey
Peek! – Better Replay & Survey is one of the best free Shopify apps that allows you to record user sessions, understand customer behavior, and provide versatile surveys to improve your store.
The app also enables you to create simple surveys that integrate seamlessly into the checkout page, allowing you to gather direct feedback and spot pain points in your store. With Peek!, you can drive up performance, improve user experience, and increase conversion rates.
Key Features
- Record user sessions to understand customer behavior
- Create versatile surveys to gather customer feedback
- Replay session recordings to analyze user experience
- Identify and fix site design issues
- Track customer browsing patterns
- Improve user experience and increase conversion rates
- Spot pain points in your store and drive up performance
5. ESC ‑ Size Charts & Size Guide
ESC – Size Charts & Size Guide, an easy-to-read sizing chart is essential for every fashion firm. Size recommendations provide consumers the confidence to make judgments about what to buy, which can help businesses regain sales that could have been lost otherwise. Because customers are less likely to experience sizing problems when they are certain of the size that best suits their demands, they also contribute to a decrease in the quantity of returns and refunds.
With the use of ESC app, retailers can quickly build size guides that complement the style and feel of their business and insert them into any page of their website. Merchants can generate up to three charts using the app’s free plan, and those who require more can upgrade to a subscription plan.
Key Features:
- Customizable Size Charts: Create and design size charts tailored to your brand’s style and product categories.
- Product-Specific Guides: Assign different charts to specific products or collections for accurate sizing.
- Mobile-Responsive Display: Ensure charts adapt seamlessly to any device for a smooth customer experience.
- Conversion Tables: Offer international size conversions (US, EU, UK, etc.) to support global shoppers.
- Easy Integration: Embed charts directly into product pages without coding, keeping the setup simple.
6. UpPromote Affiliate Marketing
If you want to run an affiliate marketing program for your Shopify store, you can create, manage, and track affiliates with Up Promote. Utilizing it, you can find your suitable affiliate marketers, and create multiple programs with different types of commission. Affiliates can promote your shop through a referral link or coupon code while referral order will be automatically tracked and informed to you. All you have to do is reach suitable affiliates and let them do the rest!
Key features
- Dynamic commission settings. Customize your program with a wide range of commission possibilities!
- White-label affiliate experience. Everything within your affiliate marketing process can be customized with UpPromote!
- Multi-faceted affiliate recruitment. Supports broadcasting recruitment messages across channels and engaging with potential prospects.
- Advanced promotion materials. Reliable tracking links and eye-catching media.
7. Jebbit: Custom Product Quizzes
Jebbit helps you create beautiful quizzes that customers love to engage with. These match quizzes can help people find the best fit products in your store to move them along the customer journey, increasing conversions and sales. You may create lead generation forms, personality tests, product match tests, and basic surveys, among other things.
Key Features:
- Build and launch dynamic quizzes in minutes with Jebbit’s no-code builder
- Sync product recommendations directly from your Shopify product catalog
- Boost conversion rates & AOV while acquiring more customers
- In-depth analytics & easy optimizations to power peak intelligence & performance
- Seamless integrations with Klaviyo & Attentive to power ongoing personalization
8. Color Swatch King: Variants
Online shopping today requires not only quality products but also a seamless browsing experience. Customers want to clearly see different product options such as colors, sizes, or styles before making a purchase. That’s why displaying variants in a simple dropdown is no longer enough.
Color Swatch King: Variants is one of the best Shopify apps to enhance your product pages by turning boring variant selectors into attractive color swatches, image swatches, or custom icons.
Key Features:
- Variant swatches: Color swatches, Custom image swatch, Variant image swatch.
- Variant Picker: Show as Swatchs, Buttons & Dropdowns with price, label & badges.
- Variants on Collections Page: Add color or size swatches on collections page.
- Bulk upload Color Swatches: Hide out of stock variants and split product variants.
- Works with Shopify Markets, B2B, Size charts, Filter & Search, Recommendations.
9. Printful: Print on demand
The print-on-demand market is more and more developed. In addition, the personal customization demand is highly appreciated. So, this is a potential market to invest in. Printful is one of the best print-on-demand dropshipping apps for store owners selling print and embroidered goods like t-shirts and pillows. Your customers just need to choose favorite images and model products, Prinful automatically fulfills and ships it to them.
Key features:
- Product Catalog: Multiple options for product catalogs including clothing, footwear, tech accessories, wall art, tableware, candles, holiday decor, pet products, and more.
- Packaging and Shipping: Offer a wide range of personalized packaging choices that contribute to maintaining a business’s brand identity.
- Security: Prioritizes the safety of your print-on-demand business by adding advanced security measures.
10. Gameball: Loyalty & Rewards
Gameball is one of the best free Shopify apps designed to help merchants create loyalty programs that enhance customer engagement and retention. Customers can complete challenges, earn points, and level up their rank to earn rewards and discount codes.
Gameball makes it easy for Shopify merchants to build engaging loyalty programs without heavy setup. Beyond points and discounts, the app gamifies the shopping experience with challenges, referrals, and tiered rewards, motivating customers to interact more often and return to your store. It also provides detailed analytics and customization options, allowing you to tailor rewards to your audience and boost long-term retention.
Key Features:
- Loyalty Rewards Program: Reward customers with points, badges, freebies, and store credit for actions such as orders, new signups, reviews, social follows, and newsletter subscriptions.
- Referral Program: Encourage customers to refer friends by offering rewards for successful referrals.
- Customization: Tailor the widget’s color, images, and text to align with your brand’s identity, ensuring a seamless integration with your store’s aesthetics.
- Multilingual Support: The supports over 10 languages, including French, German, Italian, Spanish, and Japanese, catering to a diverse customer base.
Visit the Shopify App Store to find Best Free Shopify apps
The apps above cover some functionalities like email, upsell, survey, SEO,…; but on Shopify, you can find more features that can unlock new functionalities. With some of the best free Shopify apps available in the Shopify App Store, all features will optimize your site for a better user experience and boost sales.
Visit the Shopify App Store to browse even more apps by use case to find the best app and pricing that suits your needs.
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